BrightSign to demonstrate HTML5 Advances at InfoComm MEA

New Software Enables Rich, Interactive Content for Virtually Any Digital Signage Application

Cambridge, UK, (September, 2015) – BrightSign, LLC®, the global market leader in digital signage players, will be demonstrating its latest platform software that makes it easier than ever to harness the power of HTML5 content in digital signage applications at InfoComm MEA (Stand TA-F7). The stand, co-hosted by DigiComm (www.digicomm.ae), will also feature BrightSign’s pioneering true 4K player, the recently updated XD and HD range of solid state digital signage players, and the new low-cost LS models shown for the first time in the Middle East.

The new platform software is integral to BrightSign’s powerful HTML Rendering Engine resident on the company’s latest portfolio of digital signage media players. HTML5-authored content takes advantage of touch interactivity, including the ability to tap, swipe and pinch. The ability of the viewer to self-navigate signage content ensures a highly personalized experience, creating a vital touch-point between proprietor and customer.

"One great benefit of our purpose-built digital signage media players is that we can deliver updates to the player software (also referred to as platform software or firmware) adding important capabilities without any disruption to the hardware itself,” said Jeff Hastings, BrightSign’s CEO. "In this case, we’re seeing a massive influx of rich content, and digital signage installations need a rendering engine capable of processing all of that content in real-time. We developed this new software to bring greater efficiency to our BrightSign players, and to ensure that even the most sophisticated content can be processed with ease.”

HTML5 delivers extremely rich experiences for applications such as the "endless aisle" in retail, powerful wayfinder solutions and real-time social media applications.

BrightSign will also be exhibiting its new 2015 range of players for the first time in Dubai. The flagship line are the new 4K models, which are sought-after solutions for systems integrators building installations demanding unsurpassed performance. Alongside, visitors can view the updated range of XD and HD solid state players, offering greatly increased performance while maintaining existing price points. The new LS product line, a pair of very affordable, full-featured devices for commercial audio and price-sensitive digital signage applications, is also being shown for the first time.

About BrightSign

BrightSign LLC, the global market leader in digital signage media players, is headquartered in Los Gatos, California, with offices in Europe and Asia. BrightSign manufactures media players, and provides free software and networking solutions for the commercial digital signage market worldwide, serving all vertical segments of the digital signage marketplace. From entry-level BrightSign LS players to BrightSign 4K players offering state-of-the-art technology and unsurpassed performance, BrightSign’s products are known for their signature reliability, affordability, ease-of-use, and market-leading technology. For more information, visit www.brightsign.biz. Follow BrightSign at http://twitter.com/brightsign and http://www.facebook.com/BrightSignLLC.